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MESIF 2025 WHITE REPORT

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IN PARTNERSHIP WITH:

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Overview

In a strategic effort to illuminate the burgeoning sports investment landscape in the Middle East, the Middle East Sports Investment Forum has partnered with the Sports & Entertainment Knowledge Centre of the SDA Bocconi School of Management in Milan. This collaboration now results in an annual White Report, offering in-depth insights into key dynamics shaping the region's sports ecosystem.

Purpose of the White Report

The White Report provides an in-depth analysis and insights on key topics critical to the Middle East's sports sector. By examining current trends, challenges and opportunities, it has already become an essential resource for stakeholders seeking to navigate and contribute to the region's rapidly evolving sports investment environment, and continues to play a pivotal role in shaping informed decision-making.

Key Topics

The report will cover a range of significant themes, including:

Regional Spotlight: Key Countries and Investment Milestones

A country-by-country overview of major sporting events, institutional milestones and emerging investment opportunities.

Sustainability, Legacy & Long-Term Vision

Assessing how regional strategies in sport aim to create lasting impact through sustainable development and community-focused policy planning.

Football as a Catalyst for Growth

An exploration of how initiatives like FIFA World Cup 2034 and club privatisation strategies are reshaping the region’s sporting and economic landscape.

Sport as an Economic Engine

Examining sport as a driver for tourism, destination branding and industrial sector growth such as stadium development and equipment manufacturing.

Women in Sport

Highlighting the growing presence, leadership and opportunities for women across all levels of sport in the Middle East.

Digital Innovation and Fan Engagement

Exploring how Esports, smart stadiums and performance technology are redefining fan interaction and the broader digital sports experience.

These topics will be informed by discussions and findings from panel sessions at MESIF 2025, which took place at the Tottenham Hotspur Stadium on the 27th & 28th of May. The MESIF 2025 White Report will also be supported by a technical supplement prepared by Syracuse University.

Expert Insights

The 2024 White Report features contributions from leading experts in the field, including:

Shaima Saleh AlHusseini
Managing Director, Saudi Sports For All Federation
Shaima Saleh AlHusseini

Managing Director, Saudi Sports For All Federation

Eng. Fahad Ebrahim Juma Muhanna
Director of Strategy and Sustainability, QOC
Eng. Fahad Ebrahim Juma Muhanna

Director of Strategy and Sustainability, QOC

Basim K. Ibrahim
Sport Investment Director, Ministry of Investment, Kingdom of Saudi Arabia
Basim K. Ibrahim

Sport Investment Director, Ministry of Investment, Kingdom of Saudi Arabia

Aphrodite Moschoudi
Director of Planning and Quality, Qatar Tourism
Aphrodite Moschoudi

Director of Planning and Quality, Qatar Tourism

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Collaboration and Contributions

This partnership between MESIF and SDA Bocconi symbolizes a concerted effort to foster dialogue and promote knowledge-sharing within the sports industry. The White Report is designed to provide actionable recommendations and valuable insights for a wide range of stakeholders, from investors and industry professionals to academics and policymakers.

Call for Participation

MESIF and SDA Bocconi invite industry stakeholders, experts, and practitioners to contribute their knowledge and perspectives to the White Report. This collaborative effort aims to create a holistic and comprehensive resource that will benefit the entire sports community.

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Enquire Now!

For more information on how to participate in future versions of this report and to stay updated, please contact us.

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© 2025 Middle East Sports Investment Forum. All rights reserved.

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