Sheikha Asma Bint Thani Al-Thani
Director of Marketing and International Cooperation Sector, QOC
Asma Al Thani is an outstanding female leader in global sport, renowned for her leadership in sports marketing and her adventurous spirit as a mountaineer. She currently serves as the Director of Marketing and International Cooperation Sector at the Qatar Olympic Committee, where she oversees strategic initiatives to enhance the visibility and development of Olympic and Paralympic sports across Qatar and the broader region.
She has significantly contributed to the success of major events, including the ANOC World Beach Games 2019, the World Athletics Championships 2019, this year’s World Aquatics Championships, and the Asian Games Doha 2030 bid.
Asma has embarked on numerous adventurous pursuits. She made history as the first Qatari to ski to both the North and South Poles and has climbed some of the world's highest and most formidable mountains. These achievements align with her “Beyond Boundaries” mission, which aims to motivate people to transcend personal and societal barriers, encouraging women and youth to follow their dreams and utilize sports to bridge cultural gaps.