The MESIF Milan VIP Roundtable, held in partnership with the Ministry of Investment and Ministry of Sports of Saudi Arabia, brought together 50 senior delegates from Europe and Saudi Arabia to explore investment opportunities in the Kingdom’s sports sector. Day 1 featured a presentation from H.E. Eng. Khalid bin Abdulaziz Al-Falih, Minister of Investment of Saudi Arabia and a networking dinner at the Four Seasons Hotel Milano, while Day 2 focused on roundtable discussions and 1:1 meetings at Fondazione Fiera Milano. Key topics included sports club privatization, revenue generation models, and strategic collaborations, offering valuable insights into Saudi Arabia’s Vision 2030 and its ambitious sports investment landscape.

The intimate and focused nature of this C-Suite level event allowed for knowledge exchange, thought leadership and deal creation. Our unique workshops and roundtable format facilitated top level conversations between the government, sports club, investors and solution providers to shape the next phase of sports development in the Middle East.