MESIF LONDON 2026 | MESIF Global Events

TOTTENHAM HOTSPUR STADIUM

MAY 2026

WELCOME TO MESIF LONDON 2026!

As our flagship global conference and exhibition, MESIF London 2026 will convene senior leaders and investors shaping the future of sport in the Middle East and beyond. Supported by numerous regional governments and major international sports brands, the forum focuses on the innovations, investments and national strategies that are driving the growth of sports in the Middle East.

Discussions will reflect core MESIF themes, including: scaling private sector partnerships, uniting the region, fostering innovation and redefining sport as a tool for legacy, identity and diplomacy. Our growing exhibition will also showcase the very best in technologies and private sector expertise.

From commercial models to cultural ambition, MESIF London highlights how the Middle East is not just participating in global sport—but helping define its future. This is the must-attend event for anyone looking to understand and engage with the region’s booming sports sector.

WHO IS ATTENDING?

MINISTRIES OF SPORT FROM ACROSS THE REGION.
LEADING SPORT FEDERATIONS.
SPORTS CLUBS AND ATHLETES.
INVESTMENT BODIES.
SPORT BUSINESS LEADERS.
LEADING SPORTS BRANDS.
SPORT INFRASTRUCTURE SPECIALISTS.
SPORTS INNOVATORS IN DATA AND ENGAGEMENT.
SPORTS MARKETING & BRANDING EXECUTIVES.
BROADCASTERS, MEDIA PERSONALITIES AND PRESS.

INVITED SPEAKERS

Eng. Abdulrahman K. Jastaniah

Deputy Minister, Strategic Planning & Investment, Ministry of Sports, KSA

Eng. Abdulrahman Justaniah is the Deputy Minister of Strategic Planning & Investment at the Ministry of Sport in Saudi Arabia. With a robust background in strategy, operations, and procurement, he has held leadership roles in both the public and private sectors. Previously, he was a Partner in the Strategic Operations Practice at Kearney, where he played a pivotal role in transforming organizations, developing local talent, and enhancing regional operations. At the Expenditure and Projects Efficiency Authority and the Center of Spending Efficiency, he led strategic initiatives, including the establishment of Saudi Arabia's Strategic Procurement Unit and the implementation of the new government procurement law. Earlier in his career at Procter & Gamble, he spearheaded major supply chain improvements and won multiple awards for operational excellence. Eng. Justaniah holds a Bachelor of Science in Mechanical Engineering from King Fahd University of Petroleum & Minerals (KFUPM). His career is marked by impact-driven leadership and a strong commitment to efficiency and innovation.

Mansour Almokbel

CEO, Saudi Motorsport Company

Mansour Al Mokbel is the the new CEO at the Saudi Motorsports Company.

Mansour continues to also serve as the General Manager for Investments in the Ministry of Sport. He is responsible for catalysing investment-led growth in the sport sector through private sector participation. He leads a team that not only creates investment opportunities, but also enables a conducive environment for the private sector to profitably engage and flourish. Simultaneously, he leads monetization of infrastructure and assets of the Ministry and the commercialization of Ministry’s events and activities.

Prior to joining the Ministry of Sport, he served as the General Director for Delivery in the Ministry of Defence, leading a successful transformation program.

Mansour holds a Bachelor’s Degree in Software Engineering from King Fahad University of Petroleum and Minerals and his Executive MBA from the George Washington University. He also has a Certificate in Management (CiM) from London Business School and Managing Successful Programmes MSP® Practitioner Certificate.

Basim K. Ibrahim

Sport Investment Director, Ministry of Investment KSA

Basim K. Ibrahim, CLSS, CIPM, is passionate about the opportunities for sport development in the Kingdom of Saudi Arabia. He is a seasoned Investment Attraction & Development Manager with 20 years of diverse professional experience in Investment, IT, Training, Project Management, and Research.

A former Global Shaper at the World Economic Forum, Basim is a member of various professional organizations. He founded BMA Engineering in 2011 and co-founded BoardMaps in 2015, showcasing his entrepreneurial spirit.

His extensive international experience includes roles with INSPUR in China and CONCO in South Africa. Basim was a pivotal member of the joint technical team between SAP and Saudi Aramco from 2000 to 2005. Passionate about volunteering and dedicated to serving his country, Basim is a dynamic leader in the field of Business and Investment Development.

Fatema Hayat

Director of International Relations and Cooperation, Islamic Sports Solidarity Association

Fatema Masoud Hayat is a Kuwaiti sports leader and strategist with extensive experience in organizational development, governance, and international relations. She currently serves as the Director of International Relations and Cooperation at the Islamic Solidarity Sports Association (ISSA), where she plays a pivotal role in fostering global sports collaboration among the 57 National Olympic Committees of the Organization of Islamic Cooperation (OIC) member states.

Since 2019, Hayat has been an elected board member of the Kuwait Olympic Committee (KOC), where she also leads the Women’s Committee, championing initiatives that have significantly advanced women’s sports in Kuwait. In addition, she serves as the Chair of the GCC Women’s Sports Advisory Committee, promoting regional cooperation and the empowerment of women in sport across the Gulf.

Hayat has represented Kuwait on the international stage as Chef de Mission for national delegations at various major sporting events, including the Olympic Games, GCC Games, Islamic Solidarity Games, and the Asian Games. She is also a board member and Chair of the Women’s Football Committee at the Kuwait Football Association (KFA), where she collaborates with FIFA to develop and promote women’s football and futsal in Kuwait.

She holds a Master’s degree in International Affairs, with a concentration in Governance and Rights, and has long been an advocate for sports as a tool for empowerment. Her activism includes involvement in Kuwait’s women’s suffrage movement.

Hayat has been invited to speak at globally recognized events such as FIFA’s Women’s Football Convention and UEFA’s Women in Football Leadership Programme, further solidifying her reputation as a prominent voice in the global sports community.

Nader Al Rawahy

Operations Excellence Lead, Oman Vision 2040

Oman’s Nader Nasser Hamood Al Rawahy is seconded to the Ministry of Culture, Sports, and Youth from the Sultanate’s “Oman’s Vision 2040” Ministry where he leads Operational Excellence for Oman’s strategic development roadmap “Oman Vision 2040”.

Since its endorsement in September 2015, Oman has emphasized aligning its national priorities with the UN's sustainable development objectives through Oman Vision 2040. As part of this initiative, there is a focus on real estate such as the waterfront Sports City in the South Al Batinah governorate, The Sustainable City YITI and renewable energy projects, particularly hydrogen and green hydrogen production.

Nader is an expert in inward investment and economic development. His expertise spans audit, advisory, and structuring. Prior to this role, Nader amassed over 20 years of experience at KPMG and EY. He is also the founder and board member of the Association of Chartered Accountants of Oman, a member of the Institute of Internal Auditors and a Certified Fraud Examiner.

Aphrodite Moschoudi

Director of Planning & Quality, Qatar Tourism

Aphrodite Moschoudi is an accomplished professional with expertise in major sports projects and events. Her career highlights include extensive involvement in bidding, strategic planning and delivery of major events, including the Olympic Games, Asian Games, Arab Games, FIFA World Cup, FIFA Arab Cup, Asian Cup, World Championships in Athletics and IPC Para-Athletics. She has also been instrumental in setting up key sport projects such as the Schools Olympic Programme, the Olympic & Sport Museum, the National Sport Day as well as sport investments and partnerships.

During her time at the Supreme Committee for Delivery & Legacy (SC), Aphrodite led the Planning & Integration of Host Country Operations for the FIFA World Cup, Qatar 2022, to include the tournament readiness and ultimately the delivery of the Main Operations Centre as the central point of command.

Aphrodite’s approach is that talent and technical expertise are not sufficient and should be complemented by positive spirit, practical thinking, human relations and ethos all the way.

Aphrodite is now working at Qatar Tourism as a Director of Planning and Quality.

Stephanie Al Naber

Board Member and Head of Womens Committee, Jordan Football Association

Stephanie Al Naber is a former professional football player with a distinguished career for over 15 years, having played professionally in Denmark, Lebanon, and the UAE before retiring in 2020. Currently, she holds several influential roles within the football community, including serving as a Board Member and Head of the Women's Committee at the Jordan Football Association. Additionally, she holds a position on the Women's Committee Board at both the West Asian Football Federation and the Asian Football Confederation. In addition to her administrative roles, she is the Sporting Director of Etihad Club Jordan, which participates in top-tier competitions for both male and female teams. Beyond the field, she is the co-founder and COO of Kabaten, a sports tech company dedicated to revolutionizing the sports industry through advanced data collection and management systems. Her career reflects a deep commitment to promoting and developing football at all levels.

Abdullah Al Rasheed

Director of Investment Enablement

In addition to his role in the Ministry of Sport, Abdullah acquires over a decade of an enriched, diversified experience in Private & Public sectors. Starting from the Banking industry in the Cash Management field with an exposure on Operations, Business Implementation, Product Creation & Management, to contributing into building the Strategic Partnership foundation with the private sector throughout his career in LCGPA.

Abdullah has a successful track record of building strong, sustainable partnerships with the private sector & state-owned companies, launching new innovative products into the market, and managing national initiatives which serves the national strategies.

Shaima Saleh AlHusseini

Managing Director, Saudi Sports for All Federation

Shaima Saleh AlHusseini is the Managing Director of the Saudi Sports for All Federation. Shaima advocates for a healthy lifestyle by inspiring all members of society to be physically active. This commitment reflects her desire to highlight the Kingdom of Saudi Arabia’s efforts to empower girls and women to play a role in the development of a vibrant society and healthy, active communities.

Miguel Viana

Co-Founder and Chief Creative Officer , Unlock Brands®

Miguel is a brand designer and creative director with 27 years of experience. As Co-founder and Chief Creative Officer at Unlock Brands®, he leads a team that has developed global branding programs across multiple countries and sectors, with a strong focus on major international events—particularly in the sports field.

Over the past decade, Miguel and his team have worked closely with organizations such as FIFA, UEFA, FIBA, FEI, Expo Doha, the Baku F1 City Circuit, and the Lusail International Circuit, among others.

They have extensive experience across the MENA region, where they have played—and continue to play—a key role in shaping the identities of some of the world’s most high-profile events – from World Cups to World Fairs. Their approach combines strategic insight, cultural sensitivity, and the distinctiveness of well-crafted design, ensuring each brand resonates globally while remaining deeply rooted in local values. Miguel understands how global events can serve as powerful cultural bridges and catalysts for a lasting legacy—and how they contribute directly to shaping international perceptions of their host destinations. Whether engaging with regional stakeholders or aligning with long-term national visions, he brings a clear understanding of the broader impact that branding can achieve.

Unlock Brands creates identity systems that go beyond design—culturally rooted platforms that connect, inspire empathy, transcend borders, and bring people together by speaking to both local and global audiences.

Miguel has served on international design juries at festivals such as Cannes Lions and has spoken at prominent events including Fast Company Middle East’s Innovation by Design in Doha.

Chris Lencheski

Co-Founder, SKI Partners

Chris Lencheski boasts over 20 years of experience in the global sports and entertainment industry. He has held prominent roles in companies like SKI & Company (Founder), Comcast-Spectacor, Phoenicia Sport and Entertainment, Winning Streak Sports(a GB Partners/Wafra Investments company), MP & Silva, and IRG Sports + Entertainment(a TPG Specialty company).

Lencheski is a Brandweek Magazine award winning CEO, known for setting industry standards and best practices, particularly in commercial partnerships and strategic development. He also played key roles in major sporting events, including the Olympics and the Americas' Cup. Lencheski's diverse career includes team ownership in NASCAR and the International Hockey League. He is a Syracuse University and Harvard Business School alumnus and an adjunct professor at Columbia University since 2015.

500+ DELEGATES

20+ SPONSORS

55+ VIP SPEAKERS

SPONSORS & PARTNERS

VENUE & GALLERY

Tottenham Hotspur Stadium, London

We are delighted to welcome delegates to Tottenham Hotspur Stadium, home of the 2024/25 Europa League champions and Best UK Event Venue at the 2025 Micebook Awards. This award-winning stadium offers year-round experiences — from the Dare Skywalk and F1 Drive to live performances and NFL games. As the Premier League’s greenest club, powered entirely by renewable energy, it leads in sustainable innovation. It is a truly exceptional stage for MESIF 2026.

By hosting this event in London, MESIF links the Middle East sports sector with leading international partners and solution providers. By harnessing expertise from established markets in Europe and globally the MENA region can draw on the industry's foremost experts and technologies to achieve their ambitious sport agendas.

MESIF LONDON 2025 HIGHLIGHTS

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