About US

At MESIF, we host global events that bring together senior decision-makers from around the world with a shared focus on Middle East sports.

Our goal is to provide an unparalleled environment where industry leaders, investors, policymakers, and sports professionals can connect, gain insights into the latest trends and challenges, and explore strategic opportunities shaping the future of sports investment in the region.

Through each forum, we aim to facilitate meaningful interactions that lead to impactful partnerships and long-term growth across the Middle Eastern sports ecosystem.

Ziad Alsuhaibani, Chief Sports Officer at the Royal Commission for AlUla, presenting AlUla's equestrian and sports priorities to a packed audience at MESIF London 2025.

7

Editions held

4

Cities hosted

850

Organizations attended

WHO ATTENDS

Each event is designed to provide attendees with comprehensive insights into the latest trends, challenges, and opportunities in the sports investment landscape within the Middle East

Ministries of Sport from across the region

Leading Sport Federations

Sports Clubs and Athletes

Investment Bodies

Leading Sports Brands

Sport Business Leaders

Sport Infrastructure Specialists

Sports Innovators in Data and Engagement

Sports Marketing & Branding Executives

Broadcasters, Media Personalities and Press

Leading Sports Universities

“What excites me the most about MESIF is the opportunity for cross cultural exchange, to upscale talent and to uplift the sports landscape in the region and internationally.”

Rawan Albutairi

CEO, Saudi Esports Federation

TESTIMONIALS

black and white photo from past MESIF event

Ready for the next mesif?

GET IN TOUCH

We bring together distinguished leaders and experts from across the Middle East and beyond.