
MESIF RIYADH 2026
Returning to the heart of Saudi Arabia, MESIF Riyadh 2026 brings together top-tier sports stakeholders from around the world for a high-impact forum focused on investment opportunities, long-term growth and transformation in the region’s sports, entertainment and tourism sectors.
Held in partnership with the Ministry of Investment and the Ministry of Sport of Saudi Arabia, the event will explore how the region is building a thriving and inclusive sports ecosystem. We will hear from giga projects, governments, sports clubs and federations on their latest investment and regional development strategies. Our discussions will focus on the future of sports technology, infrastructure and major events in the Middle East.
This in-region meeting is the perfect hub for international businesses to connect with local partners and develop meaningful commercial relationships.
WHY ATTEND?
Industry Education and Insights: Gain unique and practical knowledge from leading experts.
121 Meetings: Enjoy exclusive opportunities for one-on-one meetings with top decision-makers.
On the Ground Presence: Develop your Middle East footprint in sports and showcase your unique credentials and commitment to the region.
VIP Experience: Network in a relaxed environment with our exclusive VIP experience.
WHO IS ATTENDING?
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MINISTRIES OF SPORT FROM ACROSS THE REGION.
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LEADING SPORT FEDERATIONS.
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SPORTS CLUBS AND ATHLETES.
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INVESTMENT BODIES.
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SPORT BUSINESS LEADERS.
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LEADING SPORTS BRANDS.
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SPORT INFRASTRUCTURE SPECIALISTS.
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SPORTS INNOVATORS IN DATA AND ENGAGEMENT.
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SPORTS MARKETING & BRANDING EXECUTIVES.
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BROADCASTERS, MEDIA PERSONALITIES AND PRESS.

150+ DELEGATES
VIP EXPERIENCE
35+ SPEAKERS

CONFIRMED SPEAKERS

In addition to his role in the Ministry of Sport, Abdullah acquires over a decade of an enriched, diversified experience in Private & Public sectors. Starting from the Banking industry in the Cash Management field with an exposure on Operations, Business Implementation, Product Creation & Management, to contributing into building the Strategic Partnership foundation with the private sector throughout his career in LCGPA.
Abdullah has a successful track record of building strong, sustainable partnerships with the private sector & state-owned companies, launching new innovative products into the market, and managing national initiatives which serves the national strategies.

A seasoned executive with a proven track record of driving growth and innovation, Ahmed serves as the Chief Strategy & Business Development Officer at Sela. Since the inception of Sela, he has played a pivotal role in shaping its trajectory and securing strategic partnerships with renowned global brands. Leveraging his deep expertise in international business, Ahmed has successfully positioned Sela as a global market leader.
His unwavering commitment to delivering exceptional value to clients, coupled with his innovative approach to business development, has propelled Sela to the forefront of its industry.
As a strategic visionary, Ahmed is adept at identifying emerging trends and capitalizing on local and international growth opportunities. His ability to navigate complex business environments and execute on ambitious initiatives has been instrumental in Sela's success.
Through his leadership, Sela has consistently exceeded expectations and established itself as a trusted partner to clients worldwide.

Hani Taleb Ballan is the Chief Executive Officer of Qatar Stars League (QSL), the highest tier of professional football league in Qatar.
Additionally, he holds the positions of Board Member of Qatar Football Association (QFA), Chairman of QFA Referees Committee, Member of Executive Committee of QFA and QSL, Deputy Chairman of FIFA’s Referees Committee and Chairperson of Asian Football Confederation’s Referees Committee, among others.
Hani’s vast experience at various levels of the game has seen him play key roles on the organizational front. He has had a long career as a FIFA referee as well.
He oversees the QSL’s goal to keep delivering high-quality competitive football entertainment by raising the playing standards of all teams through higher performance. It assumes more significance as QSL is keen to attain new standards of professionalism inside the institution and all club companies, inspire greater engagement across all sections of Qatari society and be recognized as a leading, progressive Qatari institution in terms of corporate leadership.
Hani’s educational qualifications comprise a bachelor’s degree in mechanical engineering from the Oxford Brooks University and Pre-Masters Diploma in Project Management from the Lille University of Science and Technology.
His office is situated in the Iconic 2022 Building – Aspire Zone in Doha, Qatar.

Faisal Mohammed Bin Homran is the Chief Product Officer at the Esports World Cup Foundation (EWCF), a global leader in the development and growth of the esports and gaming industry and host of the annual Esports World Cup (EWC). He plays a key role in shaping the EWC event and festival experience, fan engagement, and driving EWC’s global growth of esports as a global sport.
Previously, he served as Chief Esports Officer at the Saudi Esports Federation (SEF), where he helped position Saudi Arabia as a global esports hub. He oversaw Gamers Without Borders, the world’s largest esports charity event, and led the development of Saudi eLeagues and national esports clubs.
With a background in information systems engineering, Bin Homran entered professional gaming in 2009 before earning a master’s in entrepreneurship and business development from the University of Westminster, UK. With over a decade in business development and esports operations, he remains a driving force in the industry’s global expansion.

Majid Talal Zahid holds an MBA from the European Business School in London and brings over two decades of leadership experience within the Zahid Group.
Mr. Zahid began his career with the Group in 2002, joining Zahid Tractor’s Commercial Vehicle Division as a Sales Consultant. He quickly advanced through the organization, and in 2006 was appointed as a Regional Manager within Zahid Tractor’s Automotive Division. In 2012, he transitioned to Altaaqa Alternative Solutions, a Zahid Group company specializing in power generation and rental solutions, where he served as Business Development Manager.
Prior to assuming his current role, Mr. Zahid held the position of Chief Commercial Officer at Altaaqa Global, where he played a pivotal role in expanding the company’s international footprint and commercial strategy.
Today, as Group President – Energy, Mr. Zahid oversees the Group’s energy-sector activities, leading strategic investments in conventional, sustainable and renewable solutions. His leadership continues to support the Group’s long-term vision for innovation, sustainability, and global growth.

Amir Tawfik is currently the Chief Commercial Officer (CCO) of Al Ahli Saudi, an esteemed position within one of the most dynamic football environments in Saudi Arabia. As part of a Club with a passionate and extensive fan base, Amir plays a key role in harnessing the excitement surrounding the sport in the region. Previously, he held positions as Chief Executive Officer (CEO) at Al Ahly FC (Egypt), the largest Football Club in Africa.
Amir is currently enrolled in the FIFA Diploma in Club Management, one of the most distinguished programs in the industry, where only 40 executives are selected for each round. His professional journey began with the successful completion of the FIFA CIES Diploma in March 2015, transitioning from a standout career as a professional goalkeeper in the Egyptian Premier League and National Teams to a leader in sports management. His experiences have instilled in him a strong sense of discipline, teamwork, and determination—qualities essential in both sports and business. Driven by his passion for the game and a deep admiration for its impact, Amir is dedicated to leveraging the transformative power of sports. He believes in its potential to positively shape nations.

Shireen is a Senior Principal at Populous and a member of the firm’s Global Board of Directors. Fluent in Arabic, she oversees Populous’ Middle East operations and is leading major sports and entertainment projects including Aramco Stadium, Prince Mohammed bin Salman Stadium and King Salman International Stadium - all potential 2034 World Cup venues. Her experience spans global stadium, arena and convention centre design, including work at Wimbledon’s Centre Court and Court 1. Shireen frequently speaks on sports design as a catalyst for urban development, reflecting research she began with the UNHCR on high-density urban resilience.


Dr. Kam Al-Mazrui leads Mott MacDonald’s sport and event infrastructure initiatives across the Middle East, driving Saudi Vision 2030’s goal to make the Kingdom a global centre for world class sports and large-scale events. He brings together government bodies, private developers and local communities to offer strategic advice, master plans and seamless delivery of complex programmes that uplift communities.
His multidisciplinary experience spans urban mega-projects and premier sports destinations across the region, including stadiums, arenas and sports parks designed to inspire healthier lifestyles. His proven ability to forge high-performing partnerships and plan for long-term use so that every facility meets international standards while promoting social inclusion, attracting visitors and driving economic growth.
Driven by a passion for transforming bold ideas into landmark destinations, Dr. Kam is committed to shaping the future of sports and events in Saudi Arabia and beyond, creating lasting legacies that align with the long-term visions of the region.

Dr. Fatema Al Sulaiti is a recognized global voice in cultural diplomacy and international cultural policy. Her work focuses on positioning culture as a strategic driver of dialogue, innovation, and global cooperation.
As Director of International Cooperation and Government Affairs at Qatar Museums, Dr. Fatema leads major cultural diplomacy initiatives and international partnerships that amplify Qatar’s cultural presence worldwide. She plays a central role in advancing UNESCO related projects and building long-term frameworks for collaboration with governments, cultural institutions, and multilateral bodies.
A published author and researcher, Dr. Fatema contributes to international discussions on cultural heritage, cultural governance, and policy development. Her academic engagements spanning teaching, lecturing, and supervising research at leading universities reflect her commitment to nurturing the next generation of cultural professionals.
Dr. Fatema is also a sought-after international keynote speaker, invited by global organizations such as UNESCO, UN Tourism, and several prominent universities. Her interventions highlight the role of culture across key global sectors, including tourism, education, sustainability, innovation, and creative industries. She is known for offering a forward-looking perspective on how culture can inform global agendas and respond to contemporary challenges.
Dr. Fatema’s leadership continues to shape the global cultural landscape, reinforcing culture as a cornerstone of sustainable development, international engagement, and shared human understanding.


Fatema Masoud Hayat is a Kuwaiti sports leader and strategist with extensive experience in organizational development, governance, and international relations. She currently serves as the Director of International Relations and Cooperation at the Islamic Solidarity Sports Association (ISSA), where she plays a pivotal role in fostering global sports collaboration among the 57 National Olympic Committees of the Organization of Islamic Cooperation (OIC) member states.
Since 2019, Hayat has been an elected board member of the Kuwait Olympic Committee (KOC), where she also leads the Women’s Committee, championing initiatives that have significantly advanced women’s sports in Kuwait. In addition, she serves as the Chair of the GCC Women’s Sports Advisory Committee, promoting regional cooperation and the empowerment of women in sport across the Gulf.
Hayat has represented Kuwait on the international stage as Chef de Mission for national delegations at various major sporting events, including the Olympic Games, GCC Games, Islamic Solidarity Games, and the Asian Games. She is also a board member and Chair of the Women’s Football Committee at the Kuwait Football Association (KFA), where she collaborates with FIFA to develop and promote women’s football and futsal in Kuwait.
She holds a Master’s degree in International Affairs, with a concentration in Governance and Rights, and has long been an advocate for sports as a tool for empowerment. Her activism includes involvement in Kuwait’s women’s suffrage movement.
Hayat has been invited to speak at globally recognized events such as FIFA’s Women’s Football Convention and UEFA’s Women in Football Leadership Programme, further solidifying her reputation as a prominent voice in the global sports community.

With over a decade of experience driving digital transformation across sport, tourism, health, and central government sectors, Abdullateef currently serves as Sport & Tourism Director at Microsoft Arabia, leading strategic initiatives that shape the region’s sports innovation landscape. In this role, Abdullateef has collaborated with global sports entities to adapt Microsoft’s cutting-edge technologies to local market needs, unlocking new opportunities and setting a blueprint for industry-wide adoption.
Previously, as Senior Account Executive for the health sector, Abdullateef partnered with the Ministry of Health and medical cities to accelerate the health digital transformation journey. Earlier roles at Microsoft included Government Technology Strategist, where Abdullateef developed digital transformation roadmaps on adopting Microsoft technologies for over 20 government entities, and Enterprise Marketing Lead, where Abdullateef successfully launched flagship products like Windows 10 and Surface in Saudi Arabia.
Starting his career as an Engineer at Kemya, an ExxonMobil & SABIC joint venture, Abdullateef honed an operational mindset that continues to inform his approach to strategic execution.
A graduate of EDHEC Business School’s Global MBA program and holder of a BS in Engineering from the University of New Brunswick, Abdullateef brings a unique combination of technical expertise, commercial strategy, and leadership in emerging sectors. His work sits at the intersection of innovation, business growth, and social impact with a strong commitment to advancing the role of sport and tourism as catalysts for economic development and community engagement.



Basim K. Ibrahim, CLSS, CIPM, is passionate about the opportunities for sport development in the Kingdom of Saudi Arabia. He is a seasoned Investment Attraction & Development Manager with 20 years of diverse professional experience in Investment, IT, Training, Project Management, and Research.
A former Global Shaper at the World Economic Forum, Basim is a member of various professional organizations. He founded BMA Engineering in 2011 and co-founded BoardMaps in 2015, showcasing his entrepreneurial spirit.
His extensive international experience includes roles with INSPUR in China and CONCO in South Africa. Basim was a pivotal member of the joint technical team between SAP and Saudi Aramco from 2000 to 2005. Passionate about volunteering and dedicated to serving his country, Basim is a dynamic leader in the field of Business and Investment Development.

Tatiana Fasolari is a seasoned executive with a degree in Business Administration and a master’s degree from the London School of Economics. She brings over 20 years of experience in the temporary infrastructure market for major global events.
Throughout her career, Tatiana has led some of the world’s most high-profile projects, including the Olympic Games (Summer and Winter), FIFA World Cups, Pan American Games, NFL games, ATP Tours, and Formula 1 events, among others.
Known for her collaborative approach and culturally grounded leadership style, Tatiana is committed to building strong teams and delivering excellence at scale. She believes that true success is driven by purpose, collaboration, and an unwavering passion for what you do.

Aphrodite Moschoudi is an accomplished professional with expertise in major sports projects and events. Her career highlights include extensive involvement in bidding, strategic planning and delivery of major events, including the Olympic Games, Asian Games, Arab Games, FIFA World Cup, FIFA Arab Cup, Asian Cup, World Championships in Athletics and IPC Para-Athletics. She has also been instrumental in setting up key sport projects such as the Schools Olympic Programme, the Olympic & Sport Museum, the National Sport Day as well as sport investments and partnerships.
During her time at the Supreme Committee for Delivery & Legacy (SC), Aphrodite led the Planning & Integration of Host Country Operations for the FIFA World Cup, Qatar 2022, to include the tournament readiness and ultimately the delivery of the Main Operations Centre as the central point of command.
Aphrodite’s approach is that talent and technical expertise are not sufficient and should be complemented by positive spirit, practical thinking, human relations and ethos all the way.
Aphrodite is now working at Qatar Tourism as a Director of Planning and Quality.

Oman’s Nader Nasser Hamood Al Rawahy is seconded to the Ministry of Culture, Sports, and Youth from the Sultanate’s “Oman’s Vision 2040” Ministry where he leads Operational Excellence for Oman’s strategic development roadmap “Oman Vision 2040”.
Since its endorsement in September 2015, Oman has emphasized aligning its national priorities with the UN's sustainable development objectives through Oman Vision 2040. As part of this initiative, there is a focus on real estate such as the waterfront Sports City in the South Al Batinah governorate, The Sustainable City YITI and renewable energy projects, particularly hydrogen and green hydrogen production.
Nader is an expert in inward investment and economic development. His expertise spans audit, advisory, and structuring. Prior to this role, Nader amassed over 20 years of experience at KPMG and EY. He is also the founder and board member of the Association of Chartered Accountants of Oman, a member of the Institute of Internal Auditors and a Certified Fraud Examiner.


Nasser Al Khori, Executive Director at Generation Amazing Foundation, leads the FIFA World Cup Qatar 2022's social legacy initiative. He focuses on sports for social development in underprivileged areas, including work with refugees and IDPs. Nasser, with significant non-profit experience, has formed crucial partnerships and is part of the UNESCO Chair in sport governance. He holds an MBA in Educational Leadership from UCL and a BSc from Carnegie Mellon University.

A Creative leader with over two decades experience across events and live
entertainment, David brings extensive expertise and commercial acumen to an array of global brands and organisations.
His career spans collaborations with world-renowned artists, leading global brands, and some of the most iconic events on the planet — all driven by a
passion for creating experiences that are strategically led, commercially successful, and culturally resonant.
As Chief Experience Officer at Catapult, David leads with a client-first mindset —
expanding partnerships, opening new markets, and integrating innovative
products and services to strengthen Catapult’s global offering.
Catapult is a full end-to-end live experience agency, best known for delivering
large-scale fan and premium experiences at the world’s most significant sporting events, including long-term partnerships with FIFA and UEFA.
Under David’s leadership, Catapult’s focus is to generate transformative commercial results for
experience-led organisations shaping the future of global sport.

Marwan Albazie serves as the Deputy CEO of the Islamic Solidarity Games Local Organizing Committee. With a pivotal role in the mega events sector since 2018, Marwan has significantly influenced the landscape of sports events.
He has successfully led and orchestrated high-profile events, including Formula E and Rage on the Red Sea. Additionally, Marwan has been instrumental in the execution of major events such as Formula 1, the Diriyah Season, and the Dakar Rally, showcasing his expertise and commitment to excellence in the field.

A senior Human Resources executive with over 18 years of experience in the banking and financial services sector, Maha has a strong track record in building and transforming Human Capital functions to operate as strategic business partners. She has led the design and implementation of HR operating models, people strategies, policies, and workforce initiatives that directly support organizational growth and corporate strategy.
Currently serving as Director General of Human Capital at Saudi EXIM Bank. Previously, she served as Senior Vice President of Human Capital at Saudi Payments (Saudi Central Bank), and other organizations such as HSBC and SAB.
She also serves on several boards and nomination and remuneration committees, including the Saudi Jiu-Jitsu Federation, AlJazira Capital, Riyadh Chamber of Commerce, and Osool and Bakheet.

Al Naaman Al Naamani is a sports entrepreneur and investor, and the Founding Partner of Smash Padel Club, Oman’s first padel club, established in September 2021. Launched with a clear vision to become the leading home of padel in the country, Smash Padel has played a catalytic role in introducing the sport, shaping its culture, and embedding its values across Oman’s sporting ecosystem.
Under his leadership, Smash Padel became the first club in the country to incubate the Omani Women’s National Padel Team, supporting its early development and contributing to its historic achievement of three consecutive GCC Championship titles. These foundational efforts helped accelerate national recognition of the sport and laid the groundwork for formal governance.
In April 2023, Al Naaman was appointed President of the Omani Padel Committee, a newly established national governing body. From its inception, he and the board adopted a progressive approach to sports governance—prioritising innovation, human-centric leadership, and stakeholder alignment. The Committee has focused on building sustainable pathways for athletes, clubs, coaches, and investors, while positioning padel as a modern, commercially viable sport aligned with Oman’s long-term development objectives.
With experience spanning sports development, private-sector investment, and institutional collaboration, Al Naaman brings a unique perspective on building sports ecosystems from the ground up—bridging grassroots participation, high-performance pathways, and investable platforms for long-term growth.


Black Mountains Consulting L.L.C.
International advisor on public affairs, strategic investments, and government relations across Europe and the MENA region. Member of the Management Board of The Sideline Group and Ambassador of the German Sustainability Award (Sport) and the GreenTech Award.
More To Be Announced Soon!
SPONSORS & PARTNERS


VENUE & GALLERY
MINISTRY OF INVESTMENT HQ & KINGDOM ARENA, RIYADH












MESIF Riyadh provides a unique platform to mix business discussions with VIP networking. In 2025 delegates were treated to a private protocol tour and VIP dinner in Diriyah - the birthplace of Saudi Arabia. These exclusive relaxed activities provide a great opportunity to develop impactful partnerships and relationships.
MESIF Riyadh 2026 will be delivered across two of the Kingdom’s most significant venues. The VIP gathering will be hosted at the Ministry of Investment of Saudi Arabia (MISA), providing an exclusive setting for senior leaders to engage in closed-door, high-level discussions with key governmental and private sector stakeholders.
The main conference and exhibition will take place at Kingdom Arena, offering a world-class platform for strategic dialogue, partnerships, and investment engagement at the centre of Saudi Arabia’s evolving sports investment ecosystem.
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