Trevor Watkins
Global Head of Sport and Entertainment

Trevor brings insight gained from over 25 years immersed within the business of sport on a global basis. Initially as a director and Chairman of an English professional football team, he has subsequently held multiple diverse and high profile roles. Currently global head of Sport and Entertainment at professional services firm Pinsent Masons, he oversees a team with over 135 professionals experienced in advising across all aspects of the industry.
In 1997 he led the rescue of English professional football team, AFC Bournemouth, leading the direction and strategy of the club, negotiating all football contracts, and oversaw the development of a new stadium, the club's current home. He has served as a director of the English Football League, a role that saw him lead on negotiations with the European Commission on reform of the transfer system post Bosman.
Clients rely heavily on his very broad range of contacts across the industry, detailed understanding of business within it and how to create and deliver solutions. With offices in 4 locations in the Middle East, Trevor has worked across the region, bringing detailed knowledge of investment and finance. He has worked on a considerable number of acquisitions and financings including the recent sale of Everton FC, acquisition of Burnley FC and the sale of West Bromwich Albion FC. An exemplary strategist he provides meaningful advice across a range of disciplines, supported by specialist lawyers within the team.
Trevor's other positions have included being a founding director of Supporters Direct and appointments at bodies including Sport Resolutions, the National Anti Doping Panel and currently Sported, the legacy charity of London 2012 and advisory committee at Nordoff Robbins, the leading music therapy charity. A published author, he brings diverse experience and detailed understanding to the heart of our work across the sports industry that stands him alone from other advisors in the field.