Overview
MESIF London 2026 is advancing the sports investment landscape in the Middle East, through the introduction of the MESIF Pitch Zone. We are bringing together a room full of family offices, VCs, investors, regional governments, sports funds and accelerators to support companies with exciting new products, innovations and growth strategies.
We will hear from the brightest sports tech start-ups and growing companies in the Middle East that are looking to expand, alongside international companies with unique solutions for the development of the sports sector in the Middle East.
Purpose of the Pitch Zone
The MESIF Pitch Zone provides a platform for innovation and investment, by bringing together the best and brightest young companies to showcase their ideas and opportunities in front of investors, giga projects and national governments.
This initiative provides visibility, networking opportunities and tangible investment for high growth companies that will take the region's sports sector to the next level. Do not miss your chance to pitch or to discover and invest in the next sports unicorn.
Expert Committee
The MESIF Pitch Zone is shaped and reviewed by a panel of industry experts, with significant experience in growing and accelerating innovative companies within the sports sector. Applications, will be shortlisted ensuring that the stage is given to the most exciting products, ideas and services.
Collaboration and Contributions
We are excited to be working on this initiative with our key event partners including the Aspire Zone Sports Accelerator in Qatar, the Saudi Ministry of Sport and the Global Sports Innovation Centre powered by Microsoft.
With a unique insight into the demands and opportunities in the Middle East, they will help attract the top innovators and future unicorn companies to showcase their ideas and investment cases at MESIF London 2026.
Who should apply?
MESIF invites organisations to participate in the Pitch Zone that meet the following criteria:
- Companies must be under 5 years old
- Companies should show a clear demand within the sports sector
-Companies should showcase a clear growth strategy
- Companies should showcase innovative solutions applicable for the Middle East region.
Focus Areas
Our committee of industry experts has highlighted key focus areas for the MESIF Pitch Zone. The following topics highlight some of the key growth opportunities for the Middle East sports sector and if your organisation has the solutions to these challenges we want to hear from you at MESIF London 2026!
Broadcast & Audience Growth
We are looking for innovative broadcasting solutions that will further expand the reach of sports IPs in the Middle East.
Health & Wellness
Whether focused on elite athlete performance or active populations, we invite health & wellness experts that are improving outcomes for sportsmen and women in the Middle East and beyond.
Data & AI
The Middle East is taking the global lead in Data & AI. We invite the companies that are transforming the sports sector to the MESIF Pitch Zone!
Women in Sport
Female sports is regarded as one of the most underexploited opportunities in the sector. How can the region maximise this opportunity to increase participation and revenues?
Sustainability, Legacy & Long-Term Vision
We want to hear from sustainable solutions in the sports sector including green infrastructure, energy saving & innovative cost reductions for the industry.
Fan Engagement & Experience
We are looking for the latest trends in Esports, smart stadiums, digital technologies and more that are redefining fan interaction and experiences.
APPLY NOW!
Fill in the application form for your chance to pitch in front of a room full of decision-makers and investors: