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photo from MESIF past event

In a strategic effort to illuminate the burgeoning sports investment landscape in the Middle East, the Middle East Sports Investment Forum has partnered with the Sports & Entertainment Knowledge Centre of the SDA Bocconi School of Management in Milan. This collaboration now results in an annual White Report, offering in-depth insights into key dynamics shaping the region's sports ecosystem.

MESIF 2026 WHITE REPORT

In partnership with:

logo Sport and Knowledge Center
  • The White Report provides an in-depth analysis and insights on key topics critical to the Middle East's sports sector. By examining current trends, challenges and opportunities, it has already become an essential resource for stakeholders seeking to navigate and contribute to the region's rapidly evolving sports investment environment, and continues to play a pivotal role in shaping informed decision-making.

  • Regional Spotlight: Key Countries and Investment Milestones

    A country-by-country overview of major sporting events, institutional milestones and emerging investment opportunities.

    Football as a Catalyst for Growth

    An exploration of how initiatives like FIFA World Cup 2034 and club privatisation strategies are reshaping the region’s sporting and economic landscape.

    Women in Sport

    Highlighting the growing presence, leadership and opportunities for women across all levels of sport in the Middle East.

    Sustainability, Legacy & Long-Term Vision

    Assessing how regional strategies in sport aim to create lasting impact through sustainable development and community-focused policy planning.

    Sport as an Economic Engine

    Examining sport as a driver for tourism, destination branding and industrial sector growth such as stadium development and equipment manufacturing.

    Digital Innovation and Fan Engagement

    Exploring how Esports, smart stadiums and performance technology are redefining fan interaction and the broader digital sports experience.

    The 2026 report covers a range of significant themes, including:

  • Basim K. Ibrahim
    Sport Investment, Ministry of Investment, Kingdom of Saudi Arabia

    Basim K. Ibrahim

    Sport Investment, Ministry of Investment, Kingdom of Saudi Arabia

    Basim K. Ibrahim, CLSS, CIPM, is passionate about the opportunities for sport development in the Kingdom of Saudi Arabia. He is a seasoned Investment Attraction & Development Manager with 20 years of diverse professional experience in Investment, IT, Training, Project Management, and Research.


    A former Global Shaper at the World Economic Forum, Basim is a member of various professional organizations. He founded BMA Engineering in 2011 and co-founded BoardMaps in 2015, showcasing his entrepreneurial spirit.


    His extensive international experience includes roles with INSPUR in China and CONCO in South Africa. Basim was a pivotal member of the joint technical team between SAP and Saudi Aramco from 2000 to 2005. Passionate about volunteering and dedicated to serving his country, Basim is a dynamic leader in the field of Business and Investment Development.

    Nader Nasser Hamood Al Rawahy
    Marketing and Investment Expert at The Ministry of Culture Sports and Youth, Oman Vision 2040

    Nader Nasser Hamood Al Rawahy

    Marketing and Investment Expert at The Ministry of Culture Sports and Youth, Oman Vision 2040

    Oman’s Nader Nasser Hamood Al Rawahy is seconded to the Ministry of Culture, Sports, and Youth from the Sultanate’s “Oman’s Vision 2040” Ministry where he leads Operational Excellence for Oman’s strategic development roadmap “Oman Vision 2040”.


    Since its endorsement in September 2015, Oman has emphasized aligning its national priorities with the UN's sustainable development objectives through Oman Vision 2040. As part of this initiative, there is a focus on real estate such as the waterfront Sports City in the South Al Batinah governorate, The Sustainable City YITI and renewable energy projects, particularly hydrogen and green hydrogen production.


    Nader is an expert in inward investment and economic development. His expertise spans audit, advisory, and structuring. Prior to this role, Nader amassed over 20 years of experience at KPMG and EY. He is also the founder and board member of the Association of Chartered Accountants of Oman, a member of the Institute of Internal Auditors and a Certified Fraud Examiner.

    Aphrodite Moschoudi
    Director of Planning and Quality, Qatar Tourism

    Aphrodite Moschoudi

    Director of Planning and Quality, Qatar Tourism

    Aphrodite Moschoudi is an accomplished professional with expertise in major sports projects and events. Her career highlights include extensive involvement in bidding, strategic planning and delivery of major events, including the Olympic Games, Asian Games, Arab Games, FIFA World Cup, FIFA Arab Cup, Asian Cup, World Championships in Athletics and IPC Para-Athletics. She has also been instrumental in setting up key sport projects such as the Schools Olympic Programme, the Olympic & Sport Museum, the National Sport Day as well as sport investments and partnerships.


    During her time at the Supreme Committee for Delivery & Legacy (SC), Aphrodite led the Planning & Integration of Host Country Operations for the FIFA World Cup, Qatar 2022, to include the tournament readiness and ultimately the delivery of the Main Operations Centre as the central point of command. Aphrodite is currently a senior advisor at the SC supporting the planning and delivery of key national events.


    Aphrodite’s approach is that talent and technical expertise are not sufficient and should be complemented by positive spirit, practical thinking, human relations and ethos all the way. 


    Aphrodite has recently joined Qatar Tourism as a Director of Planning and Quality.

    Dino Ruta Ph.D.
    Professor of Practice in Leadership, Sports & Events Business at SDA Bocconi School of Management, MESIF Academic Advisor

    Dino Ruta Ph.D.

    Professor of Practice in Leadership, Sports & Events Business at SDA Bocconi School of Management, MESIF Academic Advisor

    A Professor at SDA Bocconi School of Management, Dino Ruta conducts research, training and consulting, supporting executives and entrepreneurs in key decision-making processes, both in corporate and sports contexts. The focus of his professional activities lies in innovating the sports and events ecosystem by generating positive legacies, through human and social capital development methodologies supported by new technologies.


    His various projects over the years have led him to be known internationally particularly in North America, Europe and the Middle East on the following topics: Sport and Major Events Leadership, Athletes’ Management, Sports Ecosystems and Olympic Movement, Sports Innovation and Sustainability, Impacts and Legacy of Sport and Events.


    In 2013, he founded the Sport & Entertainment Knowledge Center, a research and training center at SDA Bocconi School of Management. At SDA Bocconi he is also Academic Director of the Executive Master in Business of Events (EMBE) with the academic collaboration of Fondazione Milano Cortina 2026, and Scientific Director of the FIFA Master (International Master in Humanities, Management and Law of Sports). Since 2015 he has been Affiliate Professor of International Sports Management at Columbia University, New York (USA) and since 2018 Affiliate Professor at the Josoor Institute, at the Supreme Committee for Delivery & Legacy, Doha (Qatar).

    Mark Alexander
    Chief Executive Officer, Living.Lab

    Mark Alexander

    Chief Executive Officer, Living.Lab

    Shaima Saleh AlHusseini
    Managing Director, Saudi Sports For All Federation

    Shaima Saleh AlHusseini

    Managing Director, Saudi Sports For All Federation

    Shaima Saleh AlHusseini is the Managing Director of the Saudi Sports for All Federation. Shaima advocates for a healthy lifestyle by inspiring all members of society to be physically active. This commitment reflects her desire to highlight the Kingdom of Saudi Arabia’s efforts to empower girls and women to play a role in the development of a vibrant society and healthy, active communities.

    Nasser Al Khori
    Executive Director, Generation Amazing

    Nasser Al Khori

    Executive Director, Generation Amazing

    Nasser Al Khori, Executive Director at Generation Amazing Foundation, leads the FIFA World Cup Qatar 2022's social legacy initiative. He focuses on sports for social development in underprivileged areas, including work with refugees and IDPs. Nasser, with significant non-profit experience, has formed crucial partnerships and is part of the UNESCO Chair in sport governance. He holds an MBA in Educational Leadership from UCL and a BSc from Carnegie Mellon University.

    Ahmed Abas
    Regional Head of Sports & Entertainment - Middle East & Africa, Jones Lang Lasalle (JLL)

    Ahmed Abas

    Regional Head of Sports & Entertainment - Middle East & Africa, Jones Lang Lasalle (JLL)

    Ahmed is based in Riyadh with more than 14 years of regional experience with focus on social infrastructure and sports business.


    Ahmed previously worked at Mott MacDonald as the Territory Manager and advisory projects lead in Saudi Arabia, and also as a public sector strategy advisor at Arthur D. Little.


    Ahmed has advised leading football clubs, private and public organizations in the region on their growth, revenue and privatization strategies, as well as sports facilities development and finance. Ahmed is a regular speaker on sports investments and public private partnerships.


    Ahmed has a Business Masters from Heriot Watt University, and is an accredited professional in multiple professional areas including Public Private Partnerships, Sustainable Planning and Finance.

    Hans Jagnow
    Director - Team & Player Relations / Special Projects, ESports World Cup Foundation

    Hans Jagnow

    Director - Team & Player Relations / Special Projects, ESports World Cup Foundation

    Stephanie Al Naber
    Board Member and Head of Womens Committee, Jordan Football Association

    Stephanie Al Naber

    Board Member and Head of Womens Committee, Jordan Football Association

    Stephanie Al Naber is a former professional football player with a distinguished career for over 15 years, having played professionally in Denmark, Lebanon, and the UAE before retiring in 2020. Currently, she holds several influential roles within the football community, including serving as a Board Member and Head of the Women's Committee at the Jordan Football Association. Additionally, she holds a position on the Women's Committee Board at both the West Asian Football Federation and the Asian Football Confederation. In addition to her administrative roles, she is the Sporting Director of Etihad Club Jordan, which participates in top-tier competitions for both male and female teams. Beyond the field, she is the co-founder and COO of Kabaten, a sports tech company dedicated to revolutionizing the sports industry through advanced data collection and management systems. Her career reflects a deep commitment to promoting and developing football at all levels.

    Eng. Fahad Ebrahim Juma Muhanna
    Director of Strategy and Sustainability, QOC

    Eng. Fahad Ebrahim Juma Muhanna

    Director of Strategy and Sustainability, QOC

    Fahad Ebrahim Juma Al Muhana is an experienced professional in strategic planning, project management, and sustainability within the sports domain. Currently serving as the Director of Planning and Integration for the QATAR2027 FIBA World Cup Bid Committee, Fahad previously held several prominent positions, including Director of Sustainability and Development for the Doha 2030 Asian Games Bid Committee and Director of Strategy and Sustainability at the Qatar Olympic Committee. With a strong background leading various regional and international sports events, including the ANOC World Beach Games and IAAF World Championships, Fahad’s expertise extends to organizational development and integration, as evidenced by past roles at Enterprise Qatar and Doha 2020 Olympic Bid Committee. Fahad holds an MBA from the University of Liverpool, a PMP certification from the Project Management Institute, and a Bachelor's degree in Electronic & Communication Engineering from Kuwait University.

    Recent editions of the MESIF White Report feature contributions and insights from leading experts in the field, including:

  • This partnership between MESIF and SDA Bocconi symbolizes a concerted effort to foster dialogue and promote knowledge-sharing within the sports industry. The White Report is designed to provide actionable recommendations and valuable insights for a wide range of stakeholders, from investors and industry professionals to academics and policymakers.

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Call for Participation

MESIF and SDA Bocconi invite industry stakeholders, experts, and practitioners to contribute their knowledge and perspectives to the White Report. This collaborative effort aims to create a holistic and comprehensive resource that will benefit the entire sports community.

For more information on how to participate in future versions of this report and to stay updated, please contact us.

© 2026 Middle East Sports Investment Forum. All rights reserved.

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