AGENDA

Tue, 07 Jan

• 8:30 - 9:00

  Registration & Coffee

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• 9:00 - 9:20

  Opening Session with Keynote Speakers

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• 9:20 - 10:00

  The Path to FIFA World Cup 2034

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• 10:00 - 10:40

  Lessons Learned from Global Major Events

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• 10:40 - 11:05

  Coffee & Networking Break

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• 11:05 - 11:35

  Major Event Planning & Delivery

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• 11:35 - 12:05

  Major Event Activation - Sports & Entertainment

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• 12:05 - 12:35

  Saudi Football Journey to the Global Stage

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• 13:35 - 14:05

  Inbound & Outbound Sports Investments

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• 14:05 - 14:35

  Assessing Regional Opportunities in Sports

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• 14:35 - 15:00

  Sponsored Session

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• 15:00 - 17:00

  Facilitated Networking & 121 Meetings