AGENDA

Wed, 28 May

8:30 - 9:00
Registration and Welcome Coffee
9:00 - 9:10
Welcome to MESIF 2025
9:10 - 9:40
Opening Remarks: The Middle East's Growing Impact on Global Sports Investment
9:40 - 10:20
Keynote Session: Opportunities Overview in Regional Sports Investments
10:20 - 10:40
Delivering World Class Stadia and Sports Infrastructure in the Region
10:40 - 11:00
Coffee Break & Refreshments
11:00 - 11:40
Evolution of Major Sports Events in the Region
11:40 - 12:10
Inbound & Outbound Sports Investments
12:10 - 12:40
Disruption of Sports Business Models: The Future of Fan Engagement
12:40 - 13:40
Lunch Break & Networking Session
13:40 - 14:10
AI & Sports Technology: The Innovations Driving Change in the Middle East
14:10 - 14:40
Leveraging Sports Investments for Economic & Social Development in the Middle East
14:40 - 15:00
Game-changing Sport Activations in the Middle East
15:00 - 15:20
Coffee Break & Refreshments
15:20 - 15:50
Made in the Middle East: Excellence in Major Sports Event Development
15:50 - 16:20
Diplomacy and Gender Equity: The Growth and Investment in Women’s Sports
16:20 - 16:50
Measuring Social Impact and Legacy from Sports Investments
16:50 - 17:00
Closing Remarks
17:00 - 18:00
Closing Reception